TLPS Studio Portfolio: business branding & design

Cult Closet is run by the lovely Vicki – a personal stylist who qualified at the London college of style. Vicki offers personal styling to help others overcome illness and health issues through fashion and style, helping them to find their style personality and identity again.

Launched in 2023 in Cheshire, after experiencing some health difficulties, Vicki decided she would like to help others through similar difficulties and regain their confidence through styling and fashion. Vicki came to us to create a branding that would reflect this.

Vicki chose our ‘Brand Builder Package’

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The colours chosen were bold, fun and unisex, and these were paired with hand drawn illustrations including lines and coat hangers to add visual interest. These illustrations are used both in the logos, social media assets and brand patterns for consistency. This allows Vicki to use these in her social media, business cards and on her product packaging, amongst others.

_{“Working with Vicki on Cult Closet has been fabulous, the inspiration for the branding came from a place of love for her clients, one that showed how everyone deserves to express themselves in their fashion and to feel powerful. We reflected this is the branding with bold, clean colour choices, modern illustration work and playful font pairings. A modern stylist brand that screams unique and approachable.“}

Emma, Senior Designer

“Well, what can I say I’m blown away. I’ve nearly been in tears looking at these concepts. […] Thank you so so much, I can’t wait for people to see it! Once again, thank you so much! It’s so me I can’t put into words.”

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Vicki, @cult_closet_

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