Cult Closet is run by the lovely Vicki – a personal stylist who qualified at the London college of style. Vicki offers personal styling to help others overcome illness and health issues through fashion and style, helping them to find their style personality and identity again.
Launched in 2023 in Cheshire, after experiencing some health difficulties, Vicki decided she would like to help others through similar difficulties and regain their confidence through styling and fashion. Vicki came to us to create a branding that would reflect this.
Vicki chose our ‘Brand Builder Package’
The colours chosen were bold, fun and unisex, and these were paired with hand drawn illustrations including lines and coat hangers to add visual interest. These illustrations are used both in the logos, social media assets and brand patterns for consistency. This allows Vicki to use these in her social media, business cards and on her product packaging, amongst others.
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