Our Little Lives is run by Cheshire-based beauty vlogger and influencer Nicola Little, who’s super passionate about demonstrating make-up and beauty techniques particularly aimed at the 30’s upward age demographic.
Nicola has won over her audience of Our Little Lives super fans with her down-to-earth, fun approach to sharing her beauty routines and favourite products: “Just a normal gal, sharing my love of make up, tips & dupes. Making it easy, quick & fun!”
Finally taking the plunge to evolve the OLL brand to keep pace with her rapid audience growth, Nicola approached The Little Paper Shop to transform Our Little Lives with a full makeover of its very own – choosing our ‘Business Builder Package’ for a professional finish.
Nicola Little, Beauty Influencer
After their initial discovery meeting, Cara was inspired by Nicola’s fun and bubbly personality and commitment to products that worked for the age demographic of her audience – recognising that the majority of beauty influencers currently catered for a style of make-up that didn’t appeal to those out of their teens / 20’s .
She therefore created a brand for Our Little Lives that conveyed a fun – yet professional – personality, introducing a soft pastel colour palette with texture and hand drawn accents for visual interest.
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