The White Lion at Hankelow is a landmark pub for its community, serving its patrons in Cheshire for over two centuries.
When the pub was forced to close its doors in 2016, an inspiring story of community and perseverance followed – with the locals raising an unbelievable £380,000 to rescue The White Lion initially, and a further £1.5 million investment to completely rebuild and design a venue that is nothing less than spectacular!
Over 40 local people contributed to the project overall. We therefore couldn’t have been prouder when the White Lion team approached The Little Paper Shop to give them a fresh new look and brand that would complement its grand redevelopment plans perfectly.
The TLPS creative team initially brought The White Lion brand back into the 21st century – whilst remembering its extensive legacy – with our ‘Business Builder Package’ for a professional finish. We then continued with our creative vision for the pub’s new look by building a modern and interactive website; created designs for menus, business stationery, signage and more; as well as an interiors and food photography shoot with our Creative Director Cara to ensure that the new website’s imagery perfectly reflected the amazing menu and refurbishment.
Inspired by the long-standing history of the pub, the new-look brand features a rich colour palette that matches the decor perfectly. Victorian style traditional etchings of food and drink elements add visual interest to the classic styling, whilst the addition of some subtle textural patterns dotted throughout the website and stationery lift what could otherwise be a flat finish.
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| Site design created in-house by the TLPS team
Copyright The Little Paper Shop 2020. All rights reserved
+44 (0)1270 627389
34 Hospital Street, Nantwich
Cheshire, CW5 5RP